Mosaic Life Care ribbon cutting held Wednesday
Heartland Health made the final transition into Mosaic Life Care Wednesday.
“In renaming the hospital our attempt is really to reinvent health-care and the way we care for people in St. Joseph,” said Tama Wagner, Mosaic Life Care Chief Brand Officer.
More than 100 people were in attendance at a ribbon cutting ceremony held in front of the Hospital Wednesday afternoon to mark the official name change.
All clinics, services and products throughout the organization’s service region of northwest Missouri, northeast Kansas, southeast Nebraska and Kansas City’s Northland will now operate under the name Mosaic Life Care.
“When we decided to move into the Kansas City market we found we didn’t own the trademark for Heartland Health,” said Wagner. “So as we expand and as we get bigger to be a more effective and efficient organization we had to change our name.”
A Mosaic sign has replaced the Heartland sign at the St. Joseph building and the name Heartland will be removed from all marketing materials to complete the final transition.
“I think it’s going to be a transition for everyone,” said Wagner. “I think it’s just going to take time, change is never easy we recognize that but I think the community will ultimately embrace the name.”
Wagner said around $1-million was allotted for re-branding.
“This includes the signage,” said Wagner. “It’s a process that we’ve been in for about a year and it will continue for several more months.”
Due to the changes in the healthcare industry the hospital has been moving towards a different approach to taking care of patients.
“We want healthcare to be much more about care for you in the continuum,” said Wagner.
Instead of just focusing on diagnosing and treating a patient the hospital plans to focus more on preventative care and wellness
“It’s not just you when you’re sick,” said Wagner. “It’s you when you’re healthy and keeping you healthy and keeping your families healthy.”